Rosco Laboratories, a specialist in lighting and colour technologies for the film, television, entertainment and architecture industries, has opened a new office in Dubai to serve the Middle East region.
Kees Frijters, Rosco’s President of EMEA, will relocate to Dubai to head up the new office, while retaining responsibility for Europe, Asia and Africa. “Rosco’s product line is rapidly expanding in creative and exciting new directions, as is this part of the world,” Frijters said. “In line with Rosco’s strategic objectives to invest in international markets, we intend to more effectively support our local customer base and also capitalise on the growth opportunities in the region.”
Rosco has been operating in the Middle East for many years and realised that to maintain this level of growth and serve customers effectively, it required an office in the region.
“Our investment in this new office recognises the size and opportunity the Middle East holds,” said Mark Engel, CEO of Rosco. “Our existing client base in the region and the potential to expand Rosco globally make this the perfect time to make our mark in the UAE.
“It was clear that to accomplish our objectives, it would require someone with knowledge of and experience with the full range of Rosco products and Kees Frijters is that person,” Engel said.
Rosco also has offices in Australia, Brazil, Canada, Spain and the UK.