Al Baghdadia TV, an independent Iraqi-owned satellite TV network based in Cairo, has installed Avid Everywhere to overhaul its operations and take advantage of file-based HD workflow efficiencies.
Al Baghdadia TV airs two channels: Al Baghdadia, a news-based 24-hour station, and B2, which broadcasts a mix of drama, movies and entertainment. The network also operates studios in Baghdad and in northern Iraq, and plans to expand with further Iraq-based studio facilities.
The broadcaster was facing bottlenecks in sharing media between field journalists and the main studio, which was hindering its ability to break news to air, while storage and workflow restrictions prevented capacity for High Definition.
To overcome this, Al Baghdadia TV opted for Avid Everywhere with the MediaCentral Platform as the foundation to unify its studio, local affiliate and field operations. Avid provided a modern tapeless HD workflow enabling a more efficient operation and enabling stories to get to air more quickly.
Among the technology deployed was Avid MediaCentral Platform, iNEWS with iNEWS Command, Media Composer | NewsCutter, AirSpeed 5000, ISIS | 5500, Interplay | Capture and Interplay Archive.
All the MediaCentral components are designed for high definition news production, which is a key ingredient in Al Baghdadia's long-term plans to migrate all of its resources over from SD.
The project started in June and was completed in September.
“The design and installation of the new Avid workflow has transformed Al Baghdadia TV's news production,” said Fitian Alkhashlok, News & Programs Director, Al Baghdadia TV.
Amro ElBouhy, territory account manager, Avid Middle East, said: “This major installation represented a significant challenge for Al Baghdadia, but the end vision of a fully end-to-end HD workflow that delivers both quality and efficiencies has been achieved thanks to Avid Everywhere.”