Tata Communications has partnered with Net Insight, a specialist in the delivery of live and interactive media, to manage and deliver live OTT content globally in sync across all devices.
Traditional OTT content delivery results in a lag of anything from several seconds between the live TV broadcast and the online feed of a football match or a concert viewed on a tablet or smartphone.
This delay prevents real-time social media interaction and engagement between viewers watching the same content on different devices.
The combination of Tata Communications’ Media Ecosystem, including its Video Connect service, and Net Insight’s OTT solution, enables media organisations to manage and distribute a video feed from any location globally to any device, without any delay. This allows for a real-time, interactive and social TV experience. It also allows broadcasters to better monetise live sports and music events.
“The OTT market is growing rapidly, driven by people’s hunger to watch their favourite shows, anytime, anywhere, on any device, but to-date, the time lag with OTT content delivery has prevented its widespread use with live events,” said Brian Morris, VP and GM, global media and entertainment services, Tata Communications.
“By building Net Insight’s innovative technology into our global Media Ecosystem, we are empowering media companies to manage, deliver and broadcast live OTT content in sync, anywhere in the world, and to harness live sports and music events for additional revenues, as people’s evolving content consumption habits continue to disrupt the industry.”
Fredrik Tumegård, CEO of Net Insight, added: “With Net Insight's live OTT solution, the game has changed for live content consumption. The combination of our technology and Tata Communications’ Media Ecosystem is ground-breaking, as it provides a ready-made live OTT infrastructure for media organisations to capitalise on what might be the biggest revenue generation opportunity that the industry has seen in many years.”
Tata Communications’ Media Ecosystem – underpinned by the largest wholly-owned subsea cable network in the world – combines traditional video contribution services with IP-based connectivity to create a highly innovative global media platform. The ecosystem, now with live OTT capability, enables seamless global transport, management and delivery of live content as a cloud-based managed service.