Nickelodeon and OSN have announced the arrival of the Emmy Award-winning Nickelodeon Play app in the MENA region. While Nickelodeon Play is free to download throughout the region as of its launch yesterday, only OSN subscribers will have access to full episodes of Nickelodeon shows - in both English and Arabic - via their OSN credentials.
Its neat functionality, including an innovative tile layout that can be swiped in any direction, promotes discovery and exploration and offers kids instant and on-demand access to more than 1,000 pieces of Nickelodeon-themed content. In addition to exclusive content for OSN subscribers, there will be original skits and sketches, behind-the-scenes clips from Nick stars and animated characters, and new games.
Since launching on iOS in the US in 2013, the app has amassed more than 17 million downloads to date, rolling out internationally across the UK and Latin America. The goal of the app was to go beyond free video viewing, and instead offer more interactive content not seen on television – whenever and wherever the user wants it. As a result, it was honoured with a Creative Arts Emmy in the Outstanding Creative Achievement in Interactive Media category in September 2013.
Nickelodeon HD is available exclusively on OSN in the MENA region.