Dubai-based Al-Futtaim Group Real Estate has signed an agreement with Laservision Mega Media for the creation of a "mega spectacular" at Dubai Festival City Mall.
Work on the attraction, believed to be a water and lights show similar to the Dubai Fountain near Burj Khalifa, has started and will be fully operational by the third quarter of 2016.
"We are bringing to Dubai a first-to-market, must-see, world class waterfront experience that will excite and engage our visitors," said Chris O'Donnell, group director, Al-Futtaim Group Real Estate, without giving further details about the plan.
Laservision has previously delivered global spectaculars such as Hong Kong's A Symphony of Lights, which was awarded the World's Largest Permanent Light and Sound Show by Guinness World Records, and Southeast Asia's largest light and water show, Wonder Full at Marina Bay in Singapore.
"Our current expansion firmly positions Dubai Festival City Mall amongst the Emirate's top shopping and leisure destinations with an additional 27,000 square metre in retail space to accommodate key new anchors, more diverse retail brands and over 75 F&B outlets," added O'Donnell.