Bang & Olufsen unveils BeoLab90 in Dubai

Company celebrates its 90th anniversary by launching 'most innovative loudspeaker to date'
The new BeoLab 90 from Bang & Olufsen.
The new BeoLab 90 from Bang & Olufsen.


At an event in Dubai, Bang & Olufsen unveiled its new BeoLab 90 - a celebration of the company's heritage and design philosophy in the year of its 90th anniversary.

The highly sophisticated loudspeaker contains a multitude of technologies, mixing world-class design and acoustics to create what the company claims might be: "the most complete and powerful digital loudspeaker ever designed for use in the home".

BeoLab 90 is also fitted with Bang & Olufsen’s new Active Room Compensation technology, which makes up for the impact of a room, furniture, the placement of the loudspeakers and the location of the listening position.

Bang & Olufsen's CEO, Tue Mantoni, said: “BeoLab 90 is the future of sound. This intelligent loudspeaker measures the acoustical effects of its surroundings and directs superb sound to your favourite listening position. You do not have to be close to the speaker or even in front of it to get an excellent sound experience."

BeoLab 90 also offers Beam Width Control, which enables the listener to change the width of the sound beam to suit different listening situations. With loudspeaker drivers placed in various directions, it is also possible to use the Beam Direction Control to steer the sound radiation to the exact listening location.

With no apparent visual front to substantiate the all-embracing acoustic performance of the loudspeaker, the 360-degree design is based on a complex aluminium cabinet totalling more than 65kg of aluminium, so the structure is rock solid. The black fabric covers hover like sails in front of the speakers, and the curved wooden base lifts up the large structure from the floor, allowing the loudspeaker to fit in with the interior design anywhere in the home.

BeoLab 90 can be experienced in selected Bang & Olufsen stores now. The recommended price is Dhs350,000 per pair, with first deliveries expected by the end of this year.

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