The Spendlove Group has announced the launch of Force Logistics, a UAE-based company specialising in event logistics and freight forwarding. The new business will be spearheaded by Anthony Miles, who brings more than 17 years of event logistical experience to the role of managing director.
The company will offer a complete suite of flexible freight forwarding services including air freight, sea freight, land transport, removals and project cargo for fairs and events, and has already secured contracts with theme parks, set construction companies and global brands.
With an integral role in the Spendlove Group’s expansion and diversification plans, Force Logistics will deliver a ‘cost effective and efficient alternative to existing logistics solutions in the Middle East’.
Ian Spendlove, chief executive and founder of the Spendlove Group and Force Logistics said: “All the companies within the Spendlove Group are born out of a commitment to deliver our customers outstanding service and Force Logistics is no exception. As soon as I was approached by Anthony about launching an events logistics company I could see the synergy between our skill sets. I know how hard it can be to transport all the equipment required to produce a large show in the region. Showforce is often the first company on-hand to meet freight and I know first-hand that they are often subject to delays and charges, which add to the challenge. Using the experience and knowledge that we have within the business to provide a solution, and with Anthony at the helm, I know it is in safe hands.”