Netia inks reseller deal for MEA

Periactes Broadcast Solutions to distribute Netia Media Assist Suite
Jérémie Mekaelian, head of international sales at Netia.
Jérémie Mekaelian, head of international sales at Netia.


Netia, a France-based media asset management specialist, has signed a reseller agreement with Périactes Broadcast Solutions, which will represent Netia's software solutions in Africa and the Middle East.

Through this nonexclusive arrangement, Périactes will provide sales and support for the Netia Media Assist software suite, including radio automation and broadcast/playout systems, as well as media asset management tailored to the demands of modern broadcasting corporations.

"Netia offers one of the world's leading radio automation software solutions, and we look forward to working more closely with the company to provide this technology to expanding radio broadcasting markets in Africa and the Middle East," said Baptiste de Bemels, CEO, Périactes. "By augmenting our access to NETIA sales, training, and support resources, this partnership enhances our ability to provide customers with the best solutions for their broadcast operations."

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The Netia Media Assist software suite unites Netia's audio automation and video management products with an optimised search engine to provide a multimedia asset management system with a full complement of production tools.

The solution enables radio stations and other media facilities to capture, record, monitor, index, and then search audio or video assets. Working with Media Assist, users can manage virtually any type of content, in any format. The option of working through a browser-based interface gives authorised users secure remote access, allowing them to access, browse, edit, or archive content.

"Given the strong position of Périactes in the Middle East and Africa — and particularly its impressive client portfolio in West Africa — we view this partnership as a valuable opportunity to bolster further adoption of NETIA technology in these regions," said Jérémie Mekaelian, head of international sales at NETIA. "The company's expertise in designing modern broadcast solutions is complemented by its wealth of experience in delivering turnkey solutions to media groups of all sizes."

Founded in 1998, Périactes has provided design, integration, implementation, and support services for audio and video projects in Europe, Africa, and the Middle East. Over the years, the company has become a key partner for radio and television broadcaster installations; production and postproduction projects; and technology deployments for regulatory institutions and private organisations.

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