Vubiquity, a provider of premium content services, has signed an international SVOD distribution deal with AwesomenessTV, a media company serving the Middle East, Africa, South Eastern Europe and most of Latin America.
The deal significantly extends Vubiquity's content portfolio to include more next-generation and genre-specific programs for millennials and members of ‘Generation Z’ – or people born after the turn of the millennium – enabling its network of global partners to appeal to younger, digital-first audiences.
The deal includes popular series from AwesomenessTV such as Fifth Harmony Takeover, DIY or DI-Don't!, Hey Guys, It's Meg!, Makeup Mythbusters, Amanda Steele’s The Social Life, Cheerhab, My Dream Quinceañera, and IMO.
Some 130 hours of content will be accessible via Vubiquity-powered SVOD platforms in many of the countries covered by the deal.
AwesomenessTV is a multi-platform media company owned by DreamWorks and Hearst Corporation, the latter of which has a 25% interest.
Rob Jacobson, chief content officer at Vubiquity, said: "We’re excited to bring a fantastic brand to some of the largest territories in the world. Non-traditional programming is extremely popular in emerging markets amongst young audiences and AwesomenessTV has created terrific, popular shows and is shaping the type of content that the next generation expects. This deal gives our clients the opportunity not only to meet customer demands but also to get ahead of their competition. We’re delighted to be partnering with them in this SVOD initiative."