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The makeshift studio featured a blue screen and a motion control robot arm.Arri lights illuminated the set.
The makeshift studio featured a blue screen and a motion control robot arm.Arri lights illuminated the set.
The trailers were completed in a dedicated postproduction suite.
The trailers were completed in a dedicated postproduction suite.
Advertising, Agent 23, Alex horton, Green screen, Nissan maxima, Nissan Patrol, Special effects, The movie, Video content, Analysis, Content production
Advertising, Agent 23, Alex horton, Green screen, Nissan maxima, Nissan Patrol, Special effects, The movie, Video content, Analysis, Content production
Advertising, Agent 23, Alex horton, Green screen, Nissan maxima, Nissan Patrol, Special effects, The movie, Video content, Analysis, Content production
Advertising, Agent 23, Alex horton, Green screen, Nissan maxima, Nissan Patrol, Special effects, The movie, Video content, Analysis, Content production

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Nissan impressed motoring fans with a dedicated studio set-up at Dubai International Motor Show at Dubai World Trade Center last month. The makeshift studio, which featured a blue screen, 4K Arri Amira, a motion-control crane and postproduction suite, was designed to make visitors the star of their own Hollywood-style trailer, ‘The Nissan Patrol: The Movie.’

The initiative was part of a branding campaign for the 2016 Nissan Patrol, and saw each participant take the role of Agent 23 in the driving seat of the vehicle.

Coached by world renowned film directors, aspiring stars recorded a series of short acting scenes, which were quickly edited to produce an action movie trailer, which was available for them to share on their social media channels.
In addition, the Japanese automaker produced full sized movie posters for ‘Nissan Patrol: The Movie’, having the person’s photo featured alongside their name as the starring lead actor or actress.

‘Nissan Patrol: The Movie’ trailer features two secret agents each in Nissan cars in a desert location car chase showdown. The actor becomes ‘Agent 23’ within the trailer, as they battle it out across the desert in an ultimate face-off, featuring the All New Nissan Maxima and the Nissan Patrol.

David Parkinson, head of digital for Africa, Middle East and India at Nissan, described the process: “It’s all filmed in here; the person will come in and get in the car, one of our directors will take them through the experience. We have four scenes set up which we go through in the car using the robot camera. It takes about five minutes and then after five minutes they receive their link to their trailer and a movie poster. We are stitching all that together in 4K quality in real time. We have industrialised the process of creating the trailer.”

Alex Horton, award-winning film director, explained that the trailers were put together using Nuke, with pre-recorded scenes spliced into the content filmed in the studio.

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