Dubai-based event production specialist, Maestra, has announced the launch of a new independently-owned London venture.
Headed by Justin Hammond, Maestra London has a new office and warehouse premises at the high-profile riverside Royal Arsenal development and has made an initial £500,000 (Dhs2.8m) investment in new technology, which includes the purchase of premium brand audio and video equipment.
With a full-time staff of 10, the company is operational as of today, January 4th 2016, with further equipment and personnel to be announced in the New Year.
Maestra London aims to further embrace, develop and expand the imaginative flair and high production values that has characterised Maestra Dubai.
Combined with the resources of the Dubai office – headed by Thomas Clements – this will establish Maestra as an international creative production resource with a reach that facilitates work across Europe and the Middle East.
Clements comments: "Justin’s vast experience in designing and producing innovative shows is invaluable, together with his extensive contacts and great communication skills, he is the perfect fit for Maestra. We look forward to delivering more of the very best brand experiences and live events for a greater diversity of clients."
Hammond adds: "Launching Maestra London is a fantastic opportunity to offer the highest standards of international production throughout Europe and the Middle East. We will emphasise our people-orientated model encapsulating a friendly, personal and thorough approach to client handling whatever the size or scope of the project. We have some amazing creative talent on-board and a truly fresh and inventive approach."
The launch of Maestra London also sees the release of a new Maestra logo and brand ident for both companies.