“Fashion Star,” an Arab reality TV show focusing on fashion, has been launched in Dubai.
Starting February 3rd, the show will be featured on Dubai TV and Dubai One. It will host internationally acclaimed designers Reem Acra, Hanna bin Abdel-Salam, and Ramzi Tabiaat.
The show revolves around 12 fashion designers who will compete for a grand prize of Dhs500,000 ($136,130) and an opportunity to showcase their collection on Namshi.com, the online Dubai-based clothing store.
At the end of each season, three designers will be placed in a “Danger Zone,” during which one will be eliminated from the show by a judging panel. The pattern will persist until only two designers are left and one is chosen.
The programme was initiated by Dubai Channels Network (DCN), a division of Dubai Media incorporated.
Sarah Jarman, director of Dubai One channel, said: “This is a first-of-its-kind opportunity for elite young designers from various Arab countries to receive advice and guidance from international designer Reem Acra, alongside an outstanding team of designers including Hana Bin Abdul Salam, a globally recognised Tunisian designer and Lancôme Ambassador, as well as Ramzi Tabiaat, Creative Director of Al Oustoura in Kuwait, and a wide spectrum of fashion experts as guests on each episode.”
Fashion model and Tunisian actress Leila bin Khalifa will be the lead presenter of the show. It will be Khalifa’s first appearance as a reality TV host in Arabic.
Speaking about the show, designer Reem Acra, said: "I hope the show receives public attention and that our young contestants grow a wide fan-base. Based on the new ideas and contemporary designs the programme has in store, as well as the submissions of our ambitious designers, I am optimistic that the show has great things in store.”