UAE's Al Ahli inks Marvel deal for movie premieres

Conglomerate behind Fox-branded theme park in Dubai becomes sponsor for Marvel's next five movies
Mohammed Khammas, CEO of AAHG, with Marvel franchise star Samuel L Jackson.
Mohammed Khammas, CEO of AAHG, with Marvel franchise star Samuel L Jackson.

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Al Ahli Holding Group (AAHG), the UAE-based conglomerate planning to build a Fox-branded theme park in Dubai, has entered into an alliance with Marvel to become a primary sponsor for the global red-carpet premieres of Marvel Studios’ next five motion picture releases between 2016 and 2018.

As part of the partnership, the company has also received the exclusive red-carpet premiere live streaming sponsorship rights from Marvel for two big releases in 2016 and 2017, a statement said.

The Marvel Studios motion pictures that AAHG will sponsor are Captain America: Civil War and Doctor Strange, scheduled for the year 2016; Guardians of the Galaxy 2 and Thor: Ragnarok, scheduled for 2017; and Avengers: Infinity War – Part I, which is scheduled to be released in 2018.

AAHG will also showcase its products, including Super Hero collectibles developed by AAHG subsidiary Comicave Studios, at the after parties of these five movies.

“Our partnership with Marvel began in the year 2006, with the first Iron Man movie... This new partnership comes close on the heels of our successful launch of both the four-foot-tall animatronic Hulkbuster and the Iron Man collection at the global red-carpet premiere of Marvel’s Avengers: Age of Ultron last year,” said Mohammed Khammas, CEO, Al Ahli Holding Group.

"With this partnership, we have taken our relationship to the next level as we will sponsor the world premieres of Marvel’s next five blockbusters, where we will ensure that every premiere turns out to be a milestone in our strategic alliance," he added.

Furthering the partnership, AAHG will also be the exclusive live streaming sponsor during the world premieres of Marvel’s Captain America: Civil War and Guardians of the Galaxy 2.

AAHG has also successfully launched Comicave, which is the world’s largest comic book and collectibles destination in Dubai Outlet Mall while it has became the only publisher and distributor (outside of US) of leading comic book titles in English and Arabic through Al Ahli Publishing and Distribution.

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