IABM, a trade organisation representing the broadcast industry, has appointed Hassan Ghoul as director for the MENA region.
This newly created position will strengthen the IABM’s presence and activity in this rapidly developing region, and is the latest move in IABM’s drive to serve vendors in all the world’s major media technology markets. Over the last year, the IABM has also established regional representation in APAC and North America.
Ghoul’s brief covers delivery of the full range of IABM member services and support to vendors in MENA, as well as business development to increase IABM membership in the region, creating a more influential and effective voice in regional matters and on the international stage. Ghoul will be fronting IABM’s presence at Cabsat in March, helping to deliver a more MENA-focused service for members.
Ghoul has more than 30 years’ business development and management experience in the broadcast and media technology industries in the MENA region. Until recently, Ghoul served as managing director, Middle East for Grass Valley, having previously worked with ATG, Ascent Media, Tevido and Sony Broadcast & Professional.
“Our industry is undergoing massive, transformational changes at present, which are creating unprecedented challenges for broadcast and media technology vendors and their customers in all markets, including MENA,” Ghoul said. “The IABM can play a crucial role in helping our members to navigate these fast-moving waters successfully, and I am looking forward to supporting current and potential new members in their efforts to deliver effective solutions to the industry in the MENA region.”