EXCLUSIVE: Prolight + Sound Middle East confirmed

Messe Frankfurt Middle East announces new Prolight + Sound show to launch in Dubai this year
Ahmed Pauwels, Messe Frankfurt Middle East CEO.
Ahmed Pauwels, Messe Frankfurt Middle East CEO.


Sound & Stage can exclusively reveal that trade fair and conventions organiser, Messe Frankfurt Middle East, has confirmed the launch of Prolight + Sound Middle East this year.

The exhibition will take place in Dubai and is designed to be the exclusive international trade and networking event dedicated to technological services for the entertainment, events, creation and media industries.

Prolight + Sound Middle East, which will be the tenth exhibition on the Messe Frankfurt Middle East portfolio of events in Dubai, will cater to the burgeoning demand for professional services and top-drawer technology in the regional events, entertainment and audio-visual industries.

"With the region becoming a major destination for high profile events, and set to host large-scale international gatherings such as the Expo 2020 and the FIFA World Cup 2022, demand for leading-edge technology and high-quality sound and light products is on the increase from event organisers, retail chains and venue operators," said Ahmed Pauwels, CEO of Messe Frankfurt Middle East.

Pauwels continued: "We have brought Prolight + Sound to Dubai in order to bring leading international suppliers in touch with a wide range of prospective clients from across the region."

The booming entertainment and hospitality sectors, large-scale retail developments and the buzzing events circuit in the Middle East is further driving demand for the latest audio-visual solutions and technology to power stages and events.

With its multicultural population, the region is also a major destination for a large number of international artistes, performers, cultural troupes and international sporting events, all of which also increase demand for high quality sound and light solution providers, equipment rental companies, and operators.

In fact, it is estimated that the Middle East and Africa (MEA) audio-visual market is among the fastest growing worldwide, increasing from US$1.1bn in 2009 to US$2.79bn in 2012. the AV market in the MEA region is projected to reach $4.63bn by 2016, registering a CAGR of 13%, while the market in the Middle East alone will hit $3bn mark by 2016.

From this figure, the UAE’s share is projected to grow from $700mn in 2012 to $1.24bn in 2016, making it one of the fastest-growing markets in the region.

The inaugural edition of Prolight + Sound Middle East 2016, will run from October 31st to November 2nd at the Dubai International Convention and Exhibition Centre.

Prolight + Sound Middle East will feature the following product groups:
Light + Stage: Including theatre, studio and stage lighting, stages and truss/rigging systems, stage technology, and stage machinery.
Light + Multimedia: Consisting of theatre, studio and stage lighting, media technology, film and camera technology, display and video.
Light + Effects: Including show and stage lighting, design and installation, laser and effects, LED, mobile stages, walls and tent systems.
Sound + Audio: Covering portable sound, concert sound, installed sound, networks, PA systems and accessories, and system integrators.
Audio + AV Systems: Microphones, recording, production and broadcast, installed sound, networks, and AV media technology.
DJ Equipment: Incorporating DJ CD players, DJ Controller, DJ Headphones, DJ Mixing desks, DJ Record-player/turntable, Karaoke and accessories.
Event/General Services Providers: Catering, employment services/management, logistics, insurance, copyright, other services.
Infrastructure & Furnishings: Theatre/cinema seats, toilet facilities, cashdesks/ticketing systems, rental tents, furnishing.
Art Department: Make-up, wigs/costumes, textiles, stage sculptures/paintings, decorations, scenery
Government / Associations / Press

ProLight+Sound Middle East is the sixth event in the Prolight + Sound international brand, bringing the industry together on a global level and providing international trade visitors with an unmatched range of the latest products and services as well as knowledge of key developments in the sector. Other Prolight + Sound editions worldwide include those in Frankfurt, Guangzhou, Moscow, Shanghai as well as Media Expo in Mumbai.

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