SAM appoints Middle East MD

New regional head was previously head of Asia Pacific and ME
Naresh Subherwal is now managing director, Middle East for SAM.
Naresh Subherwal is now managing director, Middle East for SAM.


SAM has appointed Naresh Subherwal as managing director, Middle East, effective immediately.

Based in SAM’s new Dubai office, Subherwal will assume responsibility for sales and business development across the Middle East region. He brings 25 years of experience to SAM, including several years with Snell where he most recently held the position of President, Asia Pacific and Middle East.

Tim Thorsteinson, CEO at SAM, said: “With his 25 years of experience in global sales and spearheading business development initiatives — including many years with Snell — Naresh has the knowledge and expertise necessary to strengthen our footprint in the Middle East and drive the business forward. It’s a privilege to welcome him to our team as we continue to expand our reach in the region.”

Prior to his last role with Snell, Subherwal held the post of vice president, business development at AmberFin Ltd. He also worked as global sales director at Snell and chairman for Applied Media Group. Subherwal holds a degree in Pure & Applied Physics from Queen’s University Belfast.

Subherwal said: “I’m delighted to join SAM at such an exciting time in the industry. There’s real momentum regarding the transition to IP, the move to virtualized services, and 4K and HDR. This is a great opportunity for me to give SAM continued success with these emerging technologies while carving out a path in the Middle East — which is a strong and growing market for the company. I’m eager to help SAM further define its strategy and deliver the highest quality products to its customers in the region.”

At CABSAT 2016, SAM (stand ZC1-20) will have a team of experts on hand to discuss and demonstrate key technologies, including live production, playout, news and sports production, and colour, finishing and editing technologies.

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