Driving transformation

    CABSAT 2016 to drive 'transformative' MENA entertainment media market
    2016, Broadcast, CABSAT, MENA, Production, Analysis, Live Events

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    The 22nd edition of CABSAT — the region’s top event for the broadcast, production, content delivery, digital media and satellite sectors across the Middle East, Africa and South Asia (MEASA) — will continue to drive disruptive innovation and monetisation opportunities across the MENA filmed and audio entertainment media market in 2016.

    Running from March 8th to 10th at Dubai World Trade Centre (DWTC), CABAT 2016 will welcome more than 15,000 regional and international visitors involved in the creation, management, distribution and monetisation of content to explore pioneering products, technologies and regional investment avenues. The tailored event provides an opportunity for industry professionals to test, use and experience the latest equipment in the broadcast, satellite communication, content delivery and electronic media industries.

    With the Middle East and Africa filmed and audio entertainment media market undergoing a fascinating transformation, forecasts by the global analyst division of Pricewaterhouse Coopers, Strategy&, predict that entertainment and media spend will reach US$66 billion by 2018. In this lucrative environment, CABSAT provides a tailored experience for industry experts to engage, strategise and debate future market trends.

    Leading the CABSAT 2016 agenda are the rise of time-shifted, or ‘binge’ viewing, Video on Demand (VOD) platforms, and the mass regional adoption of internet-driven content delivery platforms including Internet Protocol Television (IPTV), TV delivered over broadband, and Over The Top (OTT) methods — content streamed directly to handheld devices, game consoles and SMART TVs connected to broadband.

    In a region where more than 900 free to air TV channels serve the Arab world, satellite distribution still accounts for over 80 per cent of the regional market. Despite being relatively new options, IPTV and OTT already contribute nearly 20 per cent of regional content delivery platforms, thereby providing new opportunities for broadcasters and Pay-TV operators to monetise content via an emerging post-TV market.

    “The accelerated adoption of mobile technology across the region has created tremendous and transformative opportunities across multiple media platforms,” said Trixie LohMirmand, senior vice president, Exhibitions & Events manager, DWTC. “As international media companies and investors consider their global expansion strategies, MENA warrants new consideration and CABSAT provides a strategic entry-point.”

    With more than 950 local, regional and international exhibitors at CABSAT 2016, the event will also boast the all-new Content Marketplace — a dedicated content market for TV and film content creators, production houses and studios, distributors of content, producers, editors and advertising houses. The Content Marketplace will focus on buying, selling and co-production opportunities for Arabic and International content. Partners include Dubai Studio City TV and Film Commission, Dubai Film, VIACOM, Zee TV, Fox, MBC Group, NBC Universal and many regional broadcast pavilion organisers including the Nigerian Broadcast Commission.

    “The Content Marketplace is the region’s first exhibition focused purely on the selling and exchange of filmed entertainment content,” LohMirmand added. “International players from east and west will meet to discuss accessing and procuring content, co-production and format opportunities for scripted & non-scripted content, as well as monetising viewing mechanisms that are thriving across the Middle East and beyond — from the demand for increased production of local, Arabic content, to the highly-lucrative, emerging post-TV market for multi-language content.”

    The CABSAT Content Marketplace is being supported by Selevsion, a leading Saudi-based technology and service provider for the global broadcast industry, and multi-platform entertainment company which delivers premium content to MENA customers via Video On Demand serives.

    “Just as Selevision has evolved, so have viewers in the region,” said Dr. Raed Khusheim, CEO, Selevision. “We are committed to bringing a new and personalised viewing experience to consumers through Selevision’s entertainment services and, for this, we are proud to partner with CABSAT and the new Content Marketplace. We believe that this unique mixture of the world’s top content owners and buyers is crucial in order to deliver the newest and broadest range of entertainment to a diverse range of consumers, anytime and anywhere, and to address regional customers’ growing appetite for entertainment.”

    CABSAT 2016 will also boast a rebranded conference called the Content Congress — held under the theme ‘The Future of Television in a Connected World’ —and meetings programme dubbed the ‘Red Carpet Lounge’.

    Finally, the show will also feature expanded certified Post-Production trainings, CxO Roundtables, an Aerial Robotics and Drone zone, the Content Delivery Hub, a live Hackathon competition to develop apps for the next-generation viewing experience and CABSAT Connect — a dedicated C-level evening network event.

    The Satellite Hub — held in partnership with the GVF — will focus on key technical trends and major satellite issues and challenges across the Satellite Communications industry.

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