Bulbtronics sheds light on ME market

US lighting specialist sees major potential in the Middle East
John M. Dahdouh, vice president, Bulbtronics.
John M. Dahdouh, vice president, Bulbtronics.

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Bulbtronics, a US-based supplier of lighting products and related electrical equipment, sees huge potential for growth in the Middle East.

The company, which supplies products to the Middle East market via its local partner Cinmar Lighting Systems, sees potential for growth across industries including live events, broadcast, theme parks and hotels.

Speaking at CABSAT in Dubai earlier this month, John M. Dahdouh, vice president, Bulbtronics, said: “We see tremendous growth in this region overall. Our view is Dubai is the launching pad to the Middle East. Dubai is to the Middle East what Singapore is to Asia.”

“My manufacturers who are based in countries including Germany and the US are now deciding to open offices here to support the dealer network because of the growth. Traditionally they said they would just sell their products from afar, now they’re saying ‘we’re going to open an office here’,” he said.

Dahdouh added that live events in the region are a particular growth area for the company, and rising demand for the very latest products also offers Bulbtronics some interesting opportunities. “Live events represents a big part of what we do. Events today are becoming a lot more dynamic, more video orientated. You see more LED screens as a result of that today’s environment also involves what we call beams and videos.”

However, he added while LEDs may dominate on video walls, tungsten remains a staple of more traditional high powered fixtures, according to Dahdouh. “LEDs have still to reach a point to be equivalent to the beams that are coming out from the stage. We’re getting there but we’re not there yet,” he said.
 

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