OnAir Medya, a Turkish designer and manufacturer of FM and TV broadcasting equipment, is planning to open an office in Dubai to serve the Middle East. The company is also considering opening an office in East Africa to serve the African market.
Lutfi Aysan, general manager, OnAir Medya, told Digital Studio that most of the company’s business is already generated by clients in the Middle East. He added that opening an office in Dubai would help OnAir Medya be closer to its customers and enable it to respond more quickly to their requirements.
Aysan said the company is assessing its options and hopes to open an office in Dubai later this year, initially staffed by two sales and marketing executives.
On the subject of expansion and distribution in the Middle East region, Aysan added: “We have distributors and partners in many countries. Our distributor usually assure the technical support for customers. We seriously think to start production in some countries with the local partners. There are already requests from governments and private entrepreneurs to set up OnAir showroom and manufacturing plant in some African countries. Modules will be sent from Istanbul then assembled and tested in these countries
"With such projects, radio and TV stations can access easily to the equipment; more over OnAir will be adding value to the economy of the respective countries by creating jobs for local technicians and engineers. We are open to evaluate this kind of requests anytime,” he added.
OnAir exhibited at CABSAT earlier this month and focused mainly on its range of FM technology at the show. The company decided to focus on radio transmitters owing to high demand in the Middle East, especially compared to TV transmitter sales, which have cooled in recent times. “This last two years, the demand in FM transmitters has been higher than TV transmitters, so here we are focusing on FM transmitters, radiolink and studio products for radio,” Aysan said.
“We are focusing on FM transmitters in this show, promoting our entire FM line-up to 25 kilowatt. Our transmitters are high efficiency and have energy consumption is low. The ruggedness of the transmitters is very good, so they are very reliable. We are concentrating on these functions at this show."
Aysan added that the company’s FM transmitters also offer customers flexibility because they can be upgraded with amplifiers. “Transmitter amplifier models can be combined and reach to high powers. For example, if you have a 4kw transmitter, you can buy a 4kw amplifier and combine the two to get 8kw.”