Boxing fans in Dubai are in for a treat this month, as du revealed it will be dedicating one of its channels to two of the most highly-anticipated fights of the year.
On April 10th, 2016, in what he claims will be his last professional bout, Filipino boxing legend Manny Pacquiao will go head-to-head with Timothy Bradley for the title of world welterweight champion.
With the fight expected to be a watched all across the world, du has dedicated channel 500 especially for the occasion, which will be available to all du TV subscribers at no additional cost. Customers on-the-go also won't have to miss out, thanks to the multi-screen service app du View, which is available on the Apple app store and the Google play store.
“We are uniting communities in innovative new ways by bringing them tailored experiences that they will cherish throughout the years. These world-wide pay-per-view matches, made available to all of our TV subscribers, reinstate our appreciation of customer loyalty and understanding of their needs,” said Samer Geissah, vice president, Consumer New Business & Innovation at du.
“Our customers continue to drive us to offer the best value programming across the du TV platform, including international premieres, popular movies and live sporting action for their enjoyment.”
And the action doesn't stop at the Pac-Man's final fight, with channel 500 also set to screen the bout between bantamweight champion Nonito Donaire and Zsolt Bedak on on April 23rd, 2016.