StarzPlay inks deal with Pakistani cinema chain

Video on demand service StarzPlay launches new Starz Play by Cinepax after signing an agreement to enter Pakistan market
Maaz Sheikh, co-founder and CEO, StarzPlay
Maaz Sheikh, co-founder and CEO, StarzPlay

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Cinepax, a Pakistan cinema chain, on Monday announced a joint venture with Dubai-based StarzPlay, the fastest growing subscription video on demand (SVOD) service in the Middle East and North Africa, to launch Starz Play by Cinepax.

The new service will grant subscribers access to thousands of hours of blockbuster Hollywood movies, award-winning box sets, day-and-date premium series plus documentaries, kids’ entertainment and Pakistani favourites.

“This landmark joint venture with Cinepax marks StarzPlay’s first launch outside the MENA region and will elevate our potential consumer reach from 350 million to over 500 million,” said Maaz Sheikh, co-founder and CEO.

“We've been looking forward to launching in Pakistan for a while, and a partnership with such a well-known name in the entertainment industry as Cinepax is the perfect way to kick off an exciting relationship with our customers in the country. This partnership will also help our studio partners in legitimizing such a heavily-pirated market.”

Arif Baigmohamad, chairman, Cinepax Group, added: “While Cinepax has a superb reputation for entertaining our Pakistani audience with an impressive supply of movies, our partnership with StarzPlay will help to strengthen our growing movie business and allow customers to live stream top content from a number of different devices.

“We are able to offer flexible payment options and multiple price points coupled with localized, third party content, which gives us a clear edge over competition,” he said.  

StarzPlay said it will further strengthen its longstanding partnership in Pakistan with Jazz, Pakistan’s largest digital telecommunication company, and PTCL, Pakistan’s largest ICT company.

StarzPlay by Cinepax is available across a wide number of devices including PCs, Macs, iPhones, iPads and Android, with the ability to register up to five devices per subscription.

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