IndiaCast, the distribution company of TV18 and Viacom18 has announced the launch of its premier news offering in Malayalam, News18 Kerala and a Tamil oriented channel, Colors Tamil on Etisalat while converting Colors SD feed to HD feed on their platform. The subscribers of Etisalat can now tune in to Channel 849 for Colors Tamil, Channel 836 for News18 Kerala and Channel 250 for Colors HD. Etisalat is the largest telecommunication corporation in the GCC, serving 11.6 million users in the UAE while providing audiences with unprecedented and exclusive access to the latest content line-up. The two new channels by IndiaCast are now part of Etisalat’ eLife TV, fueling the appetite of a vast array of Malayalam and Tamil language TV viewers.
Explaining the partnership, Anuj Gandhi, COO, IndiaCast said, “The Middle Eastern market is an extremely important one for us, especially considering the growth in terms of both viewership and revenue that we have been clocking over the last few years. This partnership with Etisalat helps build on an existing robust one and deliver a win-win situation for all stakeholders involved. The GCC audiences can now keep abreast of the most recent news, opinions and debates playing out in the Kerala market and the best of Tamil entertainment through COLORS Tamil. For our Hindi entertainment audience, we will be bringing in a much better viewing experience as we upgrade the COLORS feed to a Hi-Definition one from the Standard Definition.”
News18 Kerala is a leading Malayalam language news television channel headquartered in Thiruvananthapuram, India. It is part of India’s largest news network, Network 18, which has established a reputation for its unbiased coverage, high level of viewer interactivity and humane approach to journalism. It is currently one of the Top 5 channels in the state of Kerala, and has earned praise for its fearless coverage in the face of the devastating floods that affected the state.
The subscribers of Etisalat eLife TV’s Asiana pack, as well as the legacy subscribers of Asian Choice Basic pack, can have access to the best of variety content on News18 Kerala by tuning in to Channel 836. The offerings include, Nattu Varthamanam, a regional news bulletin; Morning Prime Time, setting news agenda for the day; Pothu Vedi, the only live show in Kerala which allows viewers to call-in to express their opinions; Innathe Kerala, a comprehensive show which packs in everything you need to know about the day’s developments; Prime Debate, top rated debate show that does not hesitate to ask bold questions; News18 India, a weekly round-up of the big national developments and stories about the unseen India; and more.
Colors Tamil primarily broadcasts Tamil-language TV series and Hindi-language soap operas dubbed in Tamil. Colors Tamil offers variety of Fiction, Non-fiction and Mythological shows which can be enjoyed by eLife TV’s Tamil Pack viewers by tuning in to Channel 849.