The executive team behind the new Coca-Cola Arena, (formerly known as the Dubai Arena) in Dubai today spoke about what it will mean to the city and region' entertainment landscape. The region's media was for the first time shown around the brand new indoor entertainment venue at City Walk Dubai, set to welcome comedian Russell Peters for its opening show on June 6, followed by popular music band Maroon 5 on June 14.
Coca-Cola has signed a ten-year naming rights deal with Dubai Arena. The day-to-day operations of Dubai Arena are being handled by international venue management company AEG Ogden, part of the Anschutz Entertainment Group. Its portfolio also includes The O2 in London, Staples Centre in Los Angeles, the Mercedes-Benz Arena in Shanghai and Qudos Bank Arena in Sydney.
The result of a collaboration between Dubai-based developer, Meraas, global soft drinks brand, Coca-Cola and international venue management company, AEG Ogden, the Coca-Cola Arena is set to change the face of live events in the Middle East said the executives while introducing the arena brand identity to the assembled media.
Coca-Cola Arena logo at the media reveal event held on April 16.
Murat Ozgel, General Manager, Coca-Cola Middle East and Guy Ngata, CEO of the Coca-Cola Arena from AEG Ogden, took to the stage in the Coca-Cola Arena to talk about how the arena will help shift the entertainment landscape not only in Dubai but across the Middle East.
The 17,000-capacity arena is the largest such venue in a geographic region stretching from Istanbul to Singapore, said Murat Ozgel, the general manager of Coca-Cola Middle East.
Above: The Coca Cola Arena in numbers
Guy Ngata, AEG Ogden’s CEO of the Coca-Cola Arena said: “It is a privilege for AEG Ogden as operator of the Coca-Cola Arena to be partnering with Meraas and Coca-Cola. The opportunity to redefine the entertainment landscape here in Dubai and across the region is exciting and one that AEG Ogden is proud to have been involved in since 2015.
Ozgel added that this venue puts Dubai on the global map as a city capable of holding world-class events in a purpose built state of the art venue. Coca-Cola Arena will be the newest world-class entertainment venue further affirming Dubai as a global events city in the ever growing live experiential economy.
Located at City Walk, the design-inspired open-air lifestyle neighbourhood by Meraas, the impressive arena is set to open its doors to the public with a live show by comedian Russell Peters on June 6th followed by US superstars, Maroon 5 on June 14th.
Ngata says the venue is capable of holding any kind of sporting event from basketball to boxing to motocross, as well as host almost any entertainment show, from international and Arabic music acts to Bollywood musicals, to large scale productions and spectacular sound and light shows.
The visitor facilities and the audio-visual and event production technology aspects of the Coca-Cola Arena are as impressive as the massive arena itself. With a capacity of 17,000 and a stage set-up that can be configured rapidly to different capacities meet the demands of various entertainment, events, corporate and sports events.
The multipurpose arena is packed with sophisticated technology such as LED screens, high tech scoreboard, fully retractable seating, VVIP boxes and lounges.
The main floor of the Coca-Cola Arena has 3,870 sqm of floor space, that can be possibly configured in a huge variety of stage configurations thanks to the multipurpose drape reduction system that can scale the arena to 3000 and 5000 seater audience capacity as required.
Extending or reducing the floor space through a fully retractable seating system as well as being able to close off the top levels when not in use allows for a swift set up for all-seater shows, standing-only events or in-the-round concerts and performances.
The impressive use of technology also extends to the exterior look, with the building’s façade wrapped in a sophisticated LED strip light system that can be programmed to change to create a striking display of night-time visual effects.
Created especially for the arena by experts in Germany and flown to the UAE for installation, the lighting system means the Coca-Cola Arena will definitely catch the eye thanks to a blast of glorious technicolour.
As the first fully-enclosed and climate-controlled arena of its size in the region, the Coca-Cola Arena is the perfect home for events taking place during the hotter months of the year when staging events outside is not an option.
The specially designed roof can hold a weight load of 190 metric tonnes, which means the Coca-Cola Arena will be able to accommodate awe-inspiring light and visual effect shows from some of the biggest and best productions in the world with ease.
Gary Thomas, Manager Technical and Design at AEG Ogden said the arena has been purpose-built keeping in mind all broadcast and production needs for such as dedicated plug and play facilities for Fibre uplink and Outside broadcasting as well as specially designed sports lighting and scoreboards.
International touring artists, live performers and musical act will benefit from incredible acoustics as part of their show said AEG Ogden, adding that audiences will be treated to an incredible sonic experience.
Multiple F&B kiosks located around the main concourses will serve a variety of refreshments to guests, while the over 40 corporate suites take the VIP experience in the region to a new level.
Dubai’s new home for entertainment also boasts eight artist dressing rooms worthy of the world’s top performers and four sports team changing rooms that will be the perfect base for the best athletes visiting from around the globe.