Record-breaking viewership numbers are expected for the 12th edition of the ICC Cricket World Cup to be played in England and Wales, kicking off from May 30 and running until July 14. Though it has only 10 teams participating, this is still one of the world’s biggest sporting events thanks to the popularity of cricket.
Cricket fans across the world will have the widest range of platforms to access the tournament this year - across television, radio and digital platforms, as well as news, in cinemas, at Fan Parks and via other media rights partners.
In a world first for ODI cricket, the ICC has partnered with cineplexes across India, the UAE and Bahrain to broadcast live matches. A selection of matches can be viewed at INOX (India), Novo (UAE & Bahrain) and Reel (UAE) cinemas, across the course of the tournament.
For the first time in history, Afghanistan catches the action via state broadcaster Radio Television Afghanistan (RTA) via state broadcaster Radio Television Afghanistan (RTA), who are participating in their first ever ICC Men’s Cricket World Cup. This coverage will reach approximately 60% of households or an audience of 20 million.
With support from ICC Global Broadcast Partner, Star Sports, the ICC Men’s Cricket World Cup 2019 will be broadcast live to more than 200 territories via 25 broadcast partners.
Dubai-based OSN has launched a separate package for the ICC Cricket World Cup, broadcasting the matches exclusively live on two new channels - OSN Cric Xtra 1 and OSN Cric Xtra 2, available to subscribers to the highest all-inclusive OSN Platinum pack. The package can also be added to all other packs for Dhs199, including those who subscribe to OSN's online and mobile app entertainment platform WAVO, who can subscribe through their account.
Around the world, the ICC Men’s Cricket World Cup 2019 will be broadcast on Star Sports (India and the rest of the Indian Sub-continent), Sky Sports (United Kingdom & Republic of Ireland), SuperSport (South Africa and Sub-Saharan Africa), OSN (Middle East & North Africa), Fox Sports Australia and Channel 9 (Australia), Willow TV (USA), Sky TV and Prime (New Zealand), Ten Sports and PTV (Pakistan), ESPN (Caribbean), Gazi TV, Maasranga and BTV (all Bangladesh), SLRC (Sri Lanka) and Fox Network Group (China and South East Asia), Digicel (Asia Pacific), Radio Television Afghanistan (Afghanistan) and Yupp TV (Continental Europe and Central Asia).
Sky Sports, will show all matches via Sky Sports Cricket which becomes a dedicated ‘Cricket World Cup’ channel from 30 May and that will be complemented by a one-hour highlights show on terrestrial broadcaster Channel 4, which will air approximately three hours after the end of each game.
The tournament will also be broadcast across seven regional language feeds in India, with Star Sports assembling a team of 50 of the world’s best commentators and producing feeds in Hindi, Tamil, Telugu, Kannada, Bangla and Marathi. A select 12 matches will also be broadcast in Malayalam via Asianet Plus. Star Sports will also carry all ICC TV produced matches in English.
A massive audience of 300 million people in India and the subcontinent will be also be able to watch via digital streaming thanks to Star Sports’ Hotstar platform which continues to break records.
Fans across the world will also be able to keep up to date with all the action on the move and on-demand through in-play clips highlights and event content made available via the ICC’s global network of digital clip rights licensees.
A total of 12 digital partners with coverage in more than 200 countries will provide cricket fans up to six minutes per hour of near-live match content – as well as match previews, media conferences, match highlights and event features – available to view across their portfolios of smartphone apps, websites and other digital properties with a focus on mobile.
Digital clip rights licensees include: BBC (UK & Republic of Ireland), ESPNcricinfo (UK, Republic of Ireland, South-East Asia and Australia), Hotstar (India), Cricbuzz (US & Canada), Cricingif (Pakistan), ThePapare.com powered by Dialog (Sri Lanka), SKY (New Zealand), Bongo (Bangladesh and South-East Asia) Cricket Gateway (South-East Asia & Australia), OSN (Middle East & North Africa), Bolt (South-East Asia) and Channel 2 Group (Sub-Saharan Africa, Caribbean, UK & Republic of Ireland, Europe, South-East Asia and Australia).
From an audio-only perspective, a full complement of licensees will supplement the live broadcast coverage including joint production between Channel 2 and India-based Sports Flashes, to create a ball-by-ball English world feed, for all matches.
Audio licensees include Radio 4 and Gold FM (MENA), BBC TMS, 5Live & Asian Network (United Kingdom), Macquarie Media, ABC & Croc Media (Australia), Radio Sport New Zealand (New Zealand), SABC (South Africa), Sitha FM (Sri Lanka), Hum FM (Pakistan), Bangladesh Betar (Bangladesh) and a host of other digital only audio rights licensees.
In addition, news access partnerships are in place with Perform and SNTV for all matches, with Reuters and AFP joining for select matches, including the semi-finals and final. Each News Access Partner will distribute 90-second news clips, to their clients across the world, often to non-traditional cricket playing nations such as Turkey, Kuwait and Iceland.