Nadia Nadim signed by beIN SPORTS for FIFA Women’s World Cup

The Afghan refugee turned international football star will shine a light on her own journey and other inspirational sports stories
Nadim plays for Paris Saint-Germain and the Danish national team
Nadim plays for Paris Saint-Germain and the Danish national team

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Nadia Nadim, one of the world’s leading football players, will host an innovative and inspiring Women’s World Cup show across beIN’s digital platforms during this year’s tournament in France. In addition to Nadia’s behind-the-scenes digital shows, beIN is exclusively broadcasting the Women’s World Cup across 31 countries worldwide.

Nadim, who plays for Paris Saint-Germain and the Danish national team, will shine a light on her journey and search for other inspirational sporting stories during the World Cup, as she interviews and interacts with team mates, players, managers, staff and supporters throughout the tournament in France (7 June – 7 July).

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The ‘World Cup Show with Nadia Nadim’ will be available on beIN’s YouTube and Facebook channels, whilst fans can also follow her journey on Instagram and Twitter using the hashtag #beINSPIRED19.

As her national team, Denmark, did not qualify for the FIFA Women's World Cup France 2019, Nadim will be joining the global sports broadcaster this summer.

Last month beIN launched a new global initiative to encourage women across the world to play more sport under the new branding of “beINSPIRED”, through which beIN will provide a global platform to events and talent that haven’t, historically, been given the exposure they deserve. The FIFA Women’s World Cup – which beIN will distribute across more countries than any other global broadcaster – will be the first beINSPIRED tournament aired on beIN SPORTS, with more tournaments to follow as beIN uses the power of broadcasting to inspire the next generation of athletes and fans to participate in sport, regardless of gender, race or background.

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Yousef Al-Obaidly, CEO of beIN MEDIA GROUP, said: “We were immensely proud to launch beINSPIRED last month and our announcement of Nadia’s new show for the Women’s World Cup is just one of many initiatives we will be rolling out over the coming months. beINSPIRED is our stated ambition as a global broadcaster to inspire the next generation to participate in sport, and I cannot think of a more inspiring athlete or a better role model than Nadia to lead our first major beINSPIRED project.”

Nadia Nadim, Paris Saint-Germain Féminines and Denmark, said: “I am incredibly excited to launch the new Women’s World Cup show with beIN SPORTS and I encourage everybody – from the biggest football fans to those who have never watched a women’s match before – to follow my journey across France. I will shine a light on truly inspirational stories of the World Cup and give a unique insider’s view of the tournament that you will not see with any other broadcaster. beINSPIRED is a fantastically powerful and bold project by beIN, and I am delighted to play my part in their first beINSPIRED tournament.”

Nadia was born in Afghanistan in 1988, and raised by her mother and father along with four sisters.

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The Taliban murdered her father when she was a young girl and her family was forced to flee the country. They landed in a refugee camp in Denmark, where Nadim discovered a nearby training ground of local football team Gug Boldklub. She joined the sessions with her sisters in tow. Her football career has taken her to the USA, UK and now France. She has represented Portland Thorns, Manchester City and Paris Saint-Germain, as well as winning more than 80 caps for the Danish national team.

Incredibly, outside of football, Nadia has graduated from medical school and is a trained surgeon, and speaks 11 languages.

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