Finepoint Broadcast has expanded its camera hire stock with the addition of a further 10 Sony HDC-4300 channels.
Clive Northen, hire manager, Finepoint Broadcast said: “These purchases follow on from recent investment in HDC-4800 4K/HD ultra-high frame rate cameras, Sony PWS-4500 production servers and a range of 4K-UHD Canon lenses. They are the latest stage in an ongoing expansion and refinement of our hire stock."
“The HDC-4300 offers all the features needed to handle 4K-UHD, HD and super slow motion. It uses the same control procedures as other cameras in the HDC series, reducing the time and cost involved in crew training. The camera is fully compatible with a wide range of existing Sony products, including viewfinders, large-lens adaptors and camera control units. Core of the optical system is a three 2/3-inch 4K imager supporting next-generation ITU-R BT.2020 colour gamut, enabling very precise colour reproduction."
Northern also said that demand for broadcast equipment hire services continues to be strong, particularly from the OB sector where it enables companies to scale up quickly to handle large-scale events without having to leave expensive kit in storage for long periods between projects.
“Many of our customers also appreciate being able to try out features such as the HDC-4300's 4K to HD cutout modes. Sourcing in 4K provides four times the resolution of HD and also allows an HD image to be cut out from a 4K picture in real time. In zoom and perspective mode, one portion can be cut out while performing perspective transformation, according to the lens focal length. In simple HD mode, two portions can be cut out simultaneously,” he added.