Prime Focus Technologies Inks Deal with Channel 4

Firm opens new UK-based media centre
Tressure Island on Channel 4.
Channel 4
Tressure Island on Channel 4.


Prime Focus Technologies (PFT) has signed a strategic deal with UK’s public service broadcaster, Channel 4 for managing media processing and centralised content operations using its flagship product, Clear Media ERP.

PFT will manage the following for Channel 4: Media processing activities including ingest, content re-mediation, media management, content aggregation, quality assurance and processing functions within Channel 4’s content workflow.

Online services including DRM, VoD transcoding, packaging and delivery, simulcast and live to VoD.

PFT will be responsible for providing all the content for Channel 4’s online presence, both on Channel 4’s own ‘All4’ platform, as well as 3rd party platforms.

As a single software combining MAM capabilities with Work Order Management, Clear will enable Channel 4 to manage end-to-end media operations, including assets, resources, tasks and workflows.

Clear’s task management framework will improve collaboration across all internal and external stakeholders, including Channel 4’s Access services and Playout partners.

“We are delighted to be forming this new partnership with PFT, a company which shares Channel 4’s innovative spirit,” said Keith Underwood, COO, Channel 4.

“PFT has proven experience of managing content operations for major international broadcasters, and we look forward to working with them to establish their new UK base.”

“We were chosen (by Channel 4) through a diligent evaluation process and look forward to delivering exceptional business value on the back of our automation-led technology and Cloud-enabled media services,” said Nick Kaimakami, SVP and Head – EMEA, Prime Focus Technologies.

PFT also announced the launch of a media centre in the UK, which will act as the hub of centralised content operations for Channel 4.

This new location will strengthen PFT’s presence in the UK and enables them to offer extensive local support to Channel 4.

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