MediClass unveils new ad insertion tool

MediaClass announces DAIClass Dynamic Ad Insertion for linear channels in partnership with Anevia
Dynamic ad insertion, Dynamic ad insertion DAI, MediaClass
MediaClass website

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MediaClass, an OTT systems development and supplier, announced that it is finalising the integration of DAIClass into its end-to-end OTT multiscreen platform.

DAIClass is a new capability powering dynamic ad insertion for linear channels.

It is powered by Anevia’s DAI-enabled video delivery software.

Until now, MediaClass has offered ad insertion for video-on-demand channels and advertisement-based video-on-demand portals with the integration of advertising engines such as Freewheel.

With the new Anevia integration, service providers will be able to monetise their content by targeting ads on live streams to specific regions or even individual users.

MediaClass CTO Stilian Tcholakov said: “Targeted linear dynamic ad insertion is not as simple as many claim. We have been developing DAIClass for some time based on components from Anevia to support ad preparation, ad enabling, ad stitching and ad routing. Partnering with a single provider offering all these different components pre-integrated greatly simplifies the development of this new feature. The MediaClass and Anevia teams are working closely together. Currently in beta, DAIClass will be officially launched in Q4 2019.”

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