Emirati cartoon Freej translated in Japanese

Freej's creator Mohammad Saeed Harib is also developing a mobile game based on Freej
Freej, Mohammed saeed harib, Arabic animaion, Emirati cartoon, Reel Talks Dubai Studio city, Reel Talks


The Guf region's first 3D animated series Freej, created by Mohammad Saeed Harib, has become the first person to have an Arabic-language cartoon translated into Japanese, underscoring the international demand for homegrown UAE content.

Speaking on Dubai Studio City’s Reel Talks session hosted on Instagram Harib also revealed that his creative studio Lammtara is now developing a mobile game based on Freej.

The UAE-born writer and producer burst onto the scene in 2006 with Freej, which portrays four Emirati women living in modern-day Dubai.

He has since gone on to create Siraj, directed the popular body-swap comedy Rashid & Rajab, and work with Hollywood celebrities such as Selma Hayek.

Freej, Harib claims, is the first world’s first Arabic-language animation translated into Japanese.

During Reel Talks, Harib spoke about the skills homegrown talent and aspiring filmmakers need to exhibit in order to get ahead and attract funding for creative projects.

“As I was preparing for this session, I thought to myself: what is the best advice I can give to aspiring creatives,” he said. “Other than your know-how and your business plan, you need to be able to articulate your ideas with charisma; that’s half the game. You need to be mindful of how you behave in-front of gamechangers and major stakeholders because they are the people who will fund you and create opportunities. Even if they don’t agree to finance your project, at least they will remember the person that was engaging and humble.”

He added: “I’m happy to announce that Freej is now on Netflix and the show is also available in Japan. I think it’s the first Arabic show ever to be dubbed in Japanese so I’m extremely happy about this.”

Having signed deals with Netflix and Cartoon Network Arabic, Harib is among the leading voices and proponents of Emirati animation. And with a growing portfolio of shows and mobile games, his studio Lammtara is going from strength to strength despite the global health crisis.

Several weeks before the UAE’s precautionary measures to combat Covid-19 came into effect, Harib and his team started to work from home. This, he believes, has been a major shift in the creative industries that could radically transform the way cartoon producers create content in the future.

“Because we are a digital company and the bulk of our work is carried out on computers, our structure helped us easily work from home. In the creative field, much of what we do can be done remotely and I think this is a major shift in our sector moving forwards.”

Having kickstarted his career at Dubai Media City, Harib praised the community and its two additional media-focused hubs – Dubai Studio City and Dubai Production City – for the support they have continued to provide to homegrown and international creative talent. This has helped Dubai become an increasingly important player in the regional and global media and entertainment industries.

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