Viaccess-Orca to demonstrate analytics and monetisation capabilities of cloud TV platform at NAB

At the 2018 NAB Show, Viaccess-Orca will showcase its latest solutions in content protection, data analytics, and immersive video experiences that help shape a smarter and safer digital TV and OTT experience.
Virtual Arena Solution by Viaccess-Orca
Virtual Arena Solution by Viaccess-Orca

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At the 2018 NAB Show, Viaccess-Orca (VO) will showcase its latest solutions in content protection, data analytics, and immersive video experiences that help shape a smarter and safer digital TV and OTT experience.

The television and media environments are undergoing significant change. Multiscreen viewing has become a pervasive part of consumers’ everyday lives, with global OTT video revenues expected to reach $65 billion by 2021, according to Digital TV Research. Virtual reality has emerged as a game-changer for both live and on-demand video, and personalization of the TV experience is in high demand by viewers. In order to capitalize on new monetization opportunities, pay-TV operators must maximize the television experience through TV business analytics, which can be used to build relevant TV services.

Cloud-Based TVaaS - VO will demonstrate advanced analytics and monetization capabilities for its end-to-end, cloud-based TV Platform as a Service (TVaaS). Key highlights of the platform include:

• Advanced analytics dashboards, which enable service providers to measure the effectiveness of the various content discovery sources, including recommendations, search, promotions, and catalog and apps exploration.

• A search analysis tool that provides insights on subscribers’ interests, data on how well the current television offering meets those interests, and feedback on the effectiveness of the search.

• Advertising functionality that allows service providers to manage multiple advertising campaigns from one interface for increased revenue in a multiscreen environment. Using VO’s solution, service providers can insert pre-roll and mid-roll dynamic ads into their video assets across all devices.

Virtual Arena Solution - with its Virtual Arena solution, VO offers the most comprehensive suite of technologies for premium service providers to deploy and manage immersive video experiences on multiple devices, including Virtual Reality (VR) devices. Leveraging the VO Player playback infrastructure, Virtual Arena customers can deliver both live and on-demand streamed, DRM- protected, 360-degree video content at high resolution levels. A new app and multi-camera view have been added to the Virtual Arena solution’s rich toolset. Combined with advanced capabilities, such as data collection via multiple sensors, extraction of insights, and targeted advertising, it enables service providers to drive viewer engagement and create data-driven monetization opportunities from immersive video experiences, while preserving privacy.

VO Player a secure Video Player — with piracy being a major issue in today’s connected world, VO Player will be a key highlight at the 2018 NAB Show. The multi-platform secure video player includes multi-DRM for premium VOD and live content, whether streamed or downloaded, to enable a compelling viewing experience. The VO Player offers integration with Microsoft PlayReady, VO’s proprietary DRM, Google Widevine, Apple Fairplay, Verimatrix ViewRight Web, Marlin, and more. The solution is approved by all major Hollywood studios and enables service providers to deliver branded services to all types of connected mobile devices with a very short time-to-market. With VO Player, service providers can easily focus on their service differentiation in terms of content and quality of experience, leaving security issues in the hands of VO, the experts.

In addition, VO’s Executive Vice President Innovation Alain Nochimowski will give a presentation at the 2018 NAB Show on “Using Analytics to Increase Broadcast Monetization."

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