Zain launches Viu content service in Kuwait

Vuclip will work together with SLA Digital to extend the Viu service offering to other Zain Group customers in the Middle East
Wesam Kattan, VP - Content & Brand Marketing MENA, Vuclip
Wesam Kattan, VP - Content & Brand Marketing MENA, Vuclip

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Zain, the leading mobile network operator in Kuwait, and Vuclip a premium video-on-demand service provider in several emerging markets, announced the availability of Viu to its customers.Viu is the OTT Video service operated by Vuclip and its parent company PCCW Media, and is popular in many countries in Asia, and is now expanding in the Middle East region.

Viu will now be available to consumers through a carrier billing partnership with Zain’s managed service provider SLA Digital. Vuclip has deep experience in providing OTT services to telco operators and working with telco operators to roll out new OTT platforms in new emerging markets.

Viu is available in 15 markets including the Middle East countries of Bahrain, Egypt, Jordan, Kuwait, Oman, Qatar, Saudi Arabia and the UAE. Viu’s value proposition of fresh and localized regional and local premium TV shows, movies and Viu Originals entertains millions of consumers every day across Asia. With this new partnership, Zain Kuwait customers will now have access to this content in over 20 different languages.

Muzamil Shaikh, Zain Kuwait’s Wholesale and Partner Relations Director commented on the partnership: "The launch of Viu in partnership with Vuclip reinforces Zain’s commitment to provide customers with premium content that can be enjoyed through convenient and secure digital services like Carrier Billing."
Wesam Kattan, Vice President Content & Brand Marketing, Vuclip MENA, said, “Viu is proud to partner with Zain Kuwait to provide audiences with easy access to our comprehensive catalogue of the freshest TV shows, movies and original content. This strategic partnership will enhance our already well-established footprint across the MENA region.”

Vuclip will work together with SLA Digital to extend the Viu service offering to other Zain Group customers in the Middle East in order to capitalize on the region’s growing youth population, smartphone penetration, and appetite for digital content and entertainment.

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