Ipsos has appointed Rami Abudyab, as Country Manager of its offices in the Kingdom of Saudi Arabia. Based out of the Ipsos offices in Riyadh, Mr Abudyab will be overseeing the business throughout the Kingdom.
Ipsos launched its first online panel for the Middle East in 2012, in Saudi Arabia along with opening Ipsos Interactive Services (IIS) MENA. Known as the Rewarding Panel, the service is conducted in Arabic and English and provides panellists with a forum through which to voice their opinion, earn points and receive rewards. The IIS panel has grown to around 500,000 members in Middle East and North Africa spread over eight countries.
Ipsos in MENA currently has offices in 15 countries around Middle East and North Africa, while conducting studies covering 20 countries around the region.
Mr Abudyab has more than 17 years of experience in marketing, strategy, business development, market research and project management in different countries. He joined Orange in Jordan in 2001 as Head of Strategic Marketing and Research. In 2008, he relocated to Dubai and was appointed CMO for the Middle East at mobile marketing specialist Mobilera Mobilera, a player, where he oversaw the planning, development and execution of the marketing, advertising and research initiatives.
In 2011, he joined Wataniya Mobile, a Palestinian telecom player, where he was appointed as Senior Advisor to the CEO. In 2014, Mr Abudyab joined the United Nations as Program Director for the United Nations Register of Damage (UNRoD) in Jerusalem.