Shock Middle East, the UAE broadcast and media company based in Dubai’s Media City, has launched its third radio station.
Hala 95.6 FM is designed to cater to a youthful, Arabic-speaking audience in the UAE – and is the first Arabic-language brand in the company’s portfolio.
The new station, which was first revealed in February, joins established stations Dance 97.8 FM and Heart 107.1 FM.
The new station begins broadcasting with two prime-time live shows Eesh Sabahak (6am- 11am) with Mohammed Enaba and Dardasha (3pm-8pm) with Reine Abour Jeily and will combine contemporary Arabic music with conversation, local information and new bulletins from BBC World News Beat.
“We’re over the moon to have launched our third radio station – and in less than one year,” says Raed Zidan, the founder and co-owner of Shock Middle East, which was only launched itself in late 2016.
“The UAE has been crying out for a fresh, new Arabic station – and Radio Hala 95.6 FM is just that. With the latest tracks and entertainment, it will not only keep listeners up to speed with what’s all that’s hot and happening in the Arab world, but it will also keep them entertained all day long. It really is the only Arabic radio station to tune in and ‘turn up the volume’ to in the UAE.”
Ali Jassim, director general of the Umm al Quwain Broadcasting Network said: “We are very happy to welcome 95.6 Radio Hala FM to the UAE. We hope the new addition will make listeners happy, so together we can attain happiness, love and leadership.”