SBC drama channel to launch in Ramadan

SBC is promoting the channel as a hub for large scale Arab productions featuring stars such as Adel Imam, who will make his first debut exclusively on the channel with the Ramadan series “Awalem Khafeya” (Invisible Worlds).
Saudi Broadcasting, SBC, Saudi Arabia, Saudi TV, Ramadan TV, Arab dramas, Arabic dramas, New channels, Arabic TV content, Ramadan viewership

Share

President of Saudi Broadcasting Corporation (SBC) Dawood Al-Shoryan announced the launch of the SBC channel during Ramadan, for drama and entertainment content starring Saudi and Arab drama stars. SBC will be replacing the “r” culture channel, which has been cancelled, according to Saudi media reports.

The Saudi Broadcast Corporation recently began a marketing campaign for the SBC channel, the first such campaign in Saudi Arabia to promote a new  TV channel. SBC is promoting the channel as a hub for large scale Arab productions featuring stars such as Adel Imam, who will make his first debut exclusively on the channel with the Ramadan series “Awalem Khafeya” (Invisible Worlds).

The channel will also feature Saudi stars such as Abdullah Al-Sadhan, who will make his debut on SBC with “Bedoon Filter” (Without Filter) series, also in Ramadan. Other stars featured on SBC in Ramadan include Hassan Usseiri, Fayes Al-Malky, and Rashid Al-Shamrany, who will be starring together in a series titled “Share Chat”.

Under the Vision 2030 plan led by Crown Prince Mohamed Bin Salman, Saudi Arabia has already announced a flurry of new media investments, live events and entertainment, including the historic decision to reopen cinemas after 35 years.

With Saudis spending $22 billion on entertainment activities abroad each year, Bin Salman has stated his intention to achieve up to 50 percent of localisation in the leisure sector.

Most Popular

Editor's Choice

Sennheiser hires Shraddha Mukul in regional marketing manager role
New position created to build on the "company's ongoing success" ...
StarzPlay begins streaming of Attack on Titan season 3 finale across Middle East
Third season is produced by IG Port's Wit Studio and directed by Tetsurō Araki and ...
Amazon offering free content from Apex Legends and EA Sports ...

Don't Miss a Story