QYOU Media, a curator of ‘best-of-the-web’ video for multiscreen distribution, has announced that its programming formats now reach an addressable audience of more than 300 million consumers globally. This marks a threefold increase in distribution reach in six months, fueled by significant new partnerships across Asia, Africa, Europe and North America.
New partnerships with iflix, Go Media and Jio combined with the launch of the company’s first original programming format, Heads Up Daily (HUD) have driven this growth. HUD, a one-hour daily esports format was picked up by Canada’s Super Channel and most recently WPT Distribution, reflecting the growing appetite for broadcast quality esports content for multiscreen television distribution.
Curt Marvis, CEO and Co-Founder, QYOU Media says: “We’re living through a period of incredible change as the largest generation ever born and the Gen Z’s that follow them dramatically remake the entertainment landscape with a love of short-form and social video content. More and more, we’re engaging with broadcasters, MVPDs and mobile network operators who understand that to meet the needs of these subscribers they have to have the best of that digital-first content integrated as part of their programming line-ups. This shift in consumer appetite has driven a three-fold increase in our programming reach over the last six months alone, with QYOU programming now available to more than 300 million customers worldwide. With this large global footprint, we have the foundation and momentum to launch a number of exciting new original programs and monetisable branded content offerings.”