Digital Studio: What do you hope to achieve at this year’s show?
“When two businesses come together customers naturally want reassurance about the continuity of product lines, service and support. At NAB 2018, we focused on underlining how we are taking all our customers forward with us and will be leveraging solutions from the Grass Valley and SAM businesses to ensure customers are offered best-of-breed solutions.
“Our STRATUS v6 news production solution is a great example of how we are doing this; it delivers powerful social media integration, and allows users to publish, track and delete any asset. Added to this are additional layers of capability from the Go! Edit tool, Momentum workflow optimization and MAM offering. In addition, our switcher range is now the most comprehensive on the market – going from the compact Kula right up to the industry’s highest density SDI/IP switcher, the K-Frame X.”
“At this year’s NAB Show, we had our biggest booth ever with a lot of space to showcase our key application areas: live production, news, content delivery and networking. We had the opportunity to talk to our customers and partners about how the Grass Valley and SAM portfolio is coming together. Lastly, there was the opportunity to showcase our extended capabilities in action through demoing solutions like iTX Flex cloud-based playout and the brand new series of reprogrammable hardware in our IP signal processing line, featuring IQUCP, while we conducted on-the-booth interviews that were filmed live and published seamlessly onto social media.”
“NAB is one of the major events for the industry, offering us a great opportunity to meet with our customers and partners face-to-face, and demonstrate the latest product updates and innovations. This year, we showcased our combined Grass Valley-SAM portfolio and demonstrated how we are working to deliver the maximum benefit to our customers as fast as possible.”
DS: Which are the most important issues facing the broadcast and media sector?
“As broadcasters and media organisations look for greater agility to respond to changing consumer demands, the big issue facing the industry is the transition to software defined, cloud-based solutions. This has continued to be a theme across the industry at NAB this year.
“At Grass Valley, we have the largest R&D engine with hundreds of technical experts who are constantly researching the latest innovations, ensuring our customers are able to deliver the highest quality content in the most efficient way. Our IP solutions are based on open standards – enabling our customers to benefit from business agility while allowing them to tell powerful stories with stunning pictures.”
DS: Do you have any plans for the Middle East region?
“The Middle East is an important market for us and one where we see solid growth. We have seen an uptick in IP deployments, as well as 12G-SDI projects in recent months. Our customers in the Middle East are looking to benefit from more flexible and agile infrastructure to support higher resolution content as well as new services.”