MENA SVOD service provider Starz Play has launched a three-year partnership with Intigral, to offer its range of Hollywood and Bollywood movies, same-time-as-the-US series and Arabic dramas to its subscribers across MENA. The new was announced at a press conference in Dubai Studio City where the CEO's of Intigral and Starz Play signed the agreement and demonstrated the new integrated offering to the media and guests.
The streaming service, which recently celebrated its three-year anniversary, is currently leading the UAE industry with 26% of market share as compared to Netflix at 16% – according to IHS Markit.
The new deal, spans across the MENA region, will make all of Starz Play’s 10,000 hours of content available through both the Intigral Jawwy TV box and application. JawwyTV Access will also be available on-the-go through mobiles and tablets and options for monthly payment are also available. Starz Play features Arabic subtitling plus Arabic and French audio and user interface options.
Commenting on the partnership, Maaz Sheikh, CEO of Starz Play said: “Intigral is one of the renowned names in the digital entertainment industry, and our new partnership allows us to grow even further as a platform. From all-time classics like Friends and Grey’s Anatomy to the newest, same-time-as-the-US releases such as Power and Britannia, subscribers can now enjoy our huge portfolio of blockbuster movies and latest TV shows both at home or on-the-go, completely ad free and in full HD.”
Expressing his pleasure to sign the new agreement with Starz Play, Hamoud Al Rumayan, CEO of Intigral said: “This agreement will strengthen Jawwy TV’s digital content via its diversified package offering. Our customers now have access to a wide range of international film productions, documentaries and entertainment shows targeted at children and Arab families, which are compatible with all smart devices including TVs and tablets.”