On the eve of the opening weekend of the 2018/19 Premier League season, the Premier League and beIN SPORTS have announced a multi-year media rights deal whereby beIN SPORTS will broadcast exclusively all Premier League football matches in the Middle East and North Africa (MENA) for the three seasons 2019/20 – 2021/22.
beIN SPORTS is the incumbent exclusive broadcaster of the Premier League in MENA, however the new deal – signed in London yesterday by Richard Scudamore, Executive Chairman of the Premier League, and Nasser Al-Khelaifi, Chairman and CEO of beIN MEDIA GROUP – will mean that beIN SPORTS is the exclusive home of Premier League football in MENA for the next four seasons.
Premier League fans in MENA will be able to watch upto 380 games per season exclusively live on beIN, in addition to beIN's magazine programming, including pre- and post-match shows, daily highlights and weekly wrap-ups. beIN’s OTT service, beIN CONNECT will allow subscribers to watch all Premier League content online on their devices, including the live streaming of matches.
beIN's roster of football rights includes the coveted Premier League rights, as well as broadcast rights to LaLiga, the Bundesliga, Ligue 1 and Serie A. In addition, beIN also holds rights to all major international club and country competitions – including, the UEFA Champions League, the UEFA Europa League, all major CAF, AFC and CONCACAF competitions, together with the FIFA World Cup and UEFA European Championships.
beIN SPORTS said this new deal is a clear long-term endorsement by the Premier League of beIN’s custodianship of its brand in the region, which has seen strong growth in demand for top tier English football in MENA over recent years.
Richard Scudamore, Executive Chairman of the Premier League, said “We know there are many passionate fans of Premier League clubs right across the Middle East and North Africa, and that beIN SPORTS does an excellent job making the competition available to them. beIN is a long-term partner of the League and its first-rate coverage has helped to grow interest in our clubs across many countries. We look forward to continuing to work with them to make the best Premier League action available to fans in the region for the next four seasons.”
Nasser Al-Khelaifi, Chairman and CEO of beIN MEDIA GROUP, said “We are honoured that the Premier League has trusted beIN MEDIA GROUP and beIN SPORTS again to be the official and exclusive broadcaster, champion and custodian of its product in the Middle East and North Africa. Nothing brings people together and excites passions and emotions like sport; particularly football. The Premier League is one of the most exhilarating of all leagues in world football, attracting the best talent on and off the pitch and providing the most captivating entertainment. We are delighted to be able to exclusively offer this premium sports content to our subscribers, bringing them closer to the Premier League for many more years to come, together with our unparalleled library of movies, drama, entertainment, comedy and children’s programming. We are happy to extend our long-term partnership with the Premier League and to continue promoting the brand and growing its fan-base in the Middle East and North Africa.”