IBC Preview: Edgeware

Glitch-free ad insertion and anti-piracy content delivery
Edgeware’s Ad Enabler
Edgeware’s Ad Enabler

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Edgeware will be presenting its Ad Enabler solution which allows for the personalization of ads during live OTT, live-to-VoD and time-shift TV services. It supports HLS, for delivery to Apple devices, and MPEG-DASH for Android devices – making Edgeware one of the first to support live server-side, OTT ad insertion to the operating system.

Ad Enabler uses frame-accurate segmentation to pinpoint exact moments within TV programming. Edgeware’s ad stitching solution detects these markers and through an integration with Yospace and a VAST-compatible ad decision server, fetches the personalized ad and stitches it into the content stream. The TV programming and the ad is then streamed from Edgeware’s high-performance TV server to viewers. Deploying this server-side solution creates glitch-free ad insertion for a more personalized viewing experience.

Also on the stand, Edgeware’s award-winning TV Watermarker will show content distributors how they can protect their valuable TV programming. TV Watermarker uses a bitstream-based solution which can be used on-the-fly by Edgeware’s TV servers as they stream content.

The demonstration will show how the solution encodes a visual code into the program’s image which is unique to each viewer and much harder for pirates to identify or change than other manifest-based solutions. If a stream is illegally redistributed, TV Watermarker can identify the pirate within 15 seconds.

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