du, from Emirates Integrated Telecommunications Company (EITC), has signed a distribution agreement with Prime Video to offer du customers even greater choice in high-quality video content. This latest announcement was made during GITEX Technology Week 2018, where the telco is showcasing advanced technologies to transform the digital services landscape in the UAE.
Fahad Al Hassawi, Deputy CEO, EITC – Telco Services, said: “Our relationship with Prime Video enables us to further strengthen our offering, not just for TV viewers, but also for on-the-go customers whose entertainment needs span multiple screens. du is excited for the launch of its offer of Prime Video as part of a value-added consumer strategy which entails global partnerships to meet rising demand for high-quality content.”
Amazon’s Prime Video service launched in the Middle East last year. Original shows available on the service include Jeremy Clarkson’s The Grand Tour and dystopian drama The Man in the High Castle.