Prime Entertainment Group has renewed a major framework agreement with beIN Media for its entertainment channels airing in the Middle East and North Africa. The company based in Los Angeles and Paris-based distributes a large catalog of programs, especially documentaries to broadcasters. Prime's catalog includes popular entertainment show Hollywood on Set which goes behind the scenes of major motion pictures.
The initial deal was struck two years ago when Prime Entertainment Group was approached by beIN for the launch of entertainment channels. Following the successful airing of Prime Entertainment's shows in the network, both parties have reached an agreement to renew the partnership with more than 100 hours of programming for another two years.
The renewed deal includes 416 episodes from Prime's catalogue, the 104 x 6’30 Zoom In, Hollywood News Feed (52 x 15’) and acclaimed series Hollywood on Set (52 x 26’/year). The shows will be aired in several languages including English, French, Farsi, Hindu and Arab. The programmes already air on channels such as HBO Asia and Central Europe, Digiturk, MTG Viacom, RTI, DOX TV China, MBC, Dreamia, ABS-CBN and SABC.
“For beIN it is very important to offer high production value cinema related programmes, to give this image of high quality, high standard entertainment channels,” commented David Freydt, managing director of Prime Entertainment Group. “This was part of their strategy when they launched with our shows a couple of years ago; Today we couldn’t be prouder to see that our cinema related series especially our favourite production Hollywood On Set are having such success among such a top-quality channel.”