Women leaders from the region were part of an insightful MENA panel discussion at MIPCOM 2018 on Oct 15. Titled "What do MENA Buyers Want?" the panel discussion was moderated by mena.tv CEO Nick Grande, featuring an all-ladies panel representing some of the leading MENA broadcasters/ OTT platforms.
For the first time on an international stage, senior executives from MBC Group, Fox Networks Group, Saudi Broadcasting Authority shared their programming need and offered insights and advice to international producers and distributors on how to succeed in the region. Zee Entertainment's Nadine Samra, Lina Matta from MBC Group, Marie-Aurélie Bonnet-Dupeux of Fox Networks Group Middle East, Zeinab Abu Alsamh, of Saudi Broadcasting Authority made up the eminent panel of media buyers from the MENA region.
The panellists discussed how even though the MENA marketplace has its own challenges, programming sales opportunities are greater than ever. Several new SVOD services have launched, telecoms platforms are entering the market, and consumers are more open than ever to high-quality content. Attendees also got to see exclusive market analysis presented by the mena.tv Content Hub team. It was an enlightening experience for all content and media owners interested in new business in the Middle East / North Africa region.
Representing a growing market with a TV audience of close to 400 million people across 22 countries, the Middle East and North Africa already hosts over 1,000 satellite TV channels and numerous SVOD platforms. The commercial opportunities are clear, but MENA remains a challenging market for international producers and distributors. Supported by Sawa Media and Arab Tele Media, the session including presentation of market data, followed by the panel discussion of major buyers from the region, aimed to shed light on the following key questions for distributors and producers:
- What types of programming are the most in demand in MENA?
- Are Arab viewers open to international content?
- Is dubbing required or is subtitling enough?
- Is censorship a big issue in MENA?
- What’s the best way to reach buyers in the region?
- What are the biggest MENA market opportunities?