IndiaCast, the domestic, international and digital distribution arm of Viacom18 and TV18, has rejigged its revenue management structure. IndiaCast is one of the fastest growing South Asian media companies in Middle East & Africa with a diverse business spanning Distribution, Ad Sales, Content Syndication, Brand Solutions, Online & Live events. They distribute 21 channels to more than 700,000 households across 30 countries in Middle East & Africa and syndicate over 4000+ hours of content.
Amit Arora, who has steered the domestic business for IndiaCast to greater heights over the years, has been elevated as President, India Affiliate Business. Additionally, Amit will also drive the South Asia business along with linear distribution with telcos.
Govind Shahi will now take over the mandate of heading the international business for IndiaCast. As the international business head, Govind Shahi will oversee and drive business and revenues across functions and regions. All regional and vertical heads would report to Govind.
Sachin Gokhale, previously responsible for nurturing and successfully developing and rapidly growing the Middle East and Africa region and has managed the organization’s Asia Pacific & Business operations verticals, will now assume the new role of heading the Americas’ Business. He would be responsible for the expansion and growth of the business to new markets in the Americas and dialing up various digital initiatives in the region.
Debkumar Dasgupta, who has been spearheading the global syndication business, will take on the added responsibility of heading the Middle East and Africa region.
Commenting on the organizational restructuring, IndiaCast Group CEO Anuj Gandhi commented, “As technology opens up newer viewing platforms and content evolves in both duration and variation, the business of distribution and syndication of content is evolving rapidly – in terms of new markets and new avenues of showcase, thereby ensuring that monetization opportunities are scaling up beyond traditional markets and platforms. This organizational rejig allows us to leverage the existing capabilities and strengths of our leaders and their teams in growing revenues and to explore new opportunities across various technologies and markets globally.”
Both Amit Arora and Govind Shahi will continue to report into Anuj Gandhi.