In a move that adds TV Everywhere service capabilities to its portfolio, network-connected devices revenue enhancement specialist Verimatrix has acquired the assets that comprise the Akamai Identity Services (AIS) product from Akamai.
Adding TV Everywhere (TVE) type service capabilities to the Verimatrix portfolio underscores the importance of a common authentication system to reduce friction within the content distribution workflow and ultimately support new ways to increase the value of the content chain on a global level.
“This acquisition fits perfectly with our roadmap to streamline content workflows via cloud-based technologies to connect global consumers with great content,” said Mike Kleiman, COO, Verimatrix. “We are able to extend the value of these global identity services under our solution umbrella and provide a more flexible, yet standards-based alternative that will improve the experience for consumers and open new markets for content providers and programmers.”
AIS enables content providers and video service operators to rapidly bring authenticated TVE services to market by providing a common framework for implementing and scaling proprietary provider-operator relationships. Verimatrix will offer the enhanced and rebranded authentication services as an integrated component of the Verimatrix Content Authority System (VCAS) and Viewthority, the newly-launched connected content distribution platform, as well as a standalone solution in order to best match content providers’ needs.
“As a long-standing partner, we know that Verimatrix will be able to enrich the AIS core technology and help content providers take TV Everywhere to the next level,” said Campbell Foster, Vice President of Media Industry and Product Marketing, Akamai. “This is a natural extension to Verimatrix’s value proposition of securing and enhancing revenue by supporting new ways to monetise content.”
Verimatrix now has access to the 300+ existing global operator integrations for AIS, which features identity standards support for new integrations, e.g. SAML and OAUTH. The solution features flexible fraud protections to meet contractual obligations, prevent credential sharing, and mitigate password sharing, plus self-service configuration tools for operators for a custom subscriber experience.