ZEE5, the digital entertainment platform from Zee Entertainment Enterprises Ltd. has announced its title sponsorship of the Northern Warriors in the second season of the T10 Cricket League. Northern Warriors is one of the three new teams making their debut at the World’s newest cricket league, the T10 Cricket League, holding its second season at the Sharjah Cricket Stadium, UAE from 21 November to 2 December 2018.
Zee5, the video on demand platform has recently been launched in 190 countries, it is available in 12 different languages and consists of films, television and lifestyle shows, music videos, kids content as well exclusive Zee5 Originals like Karenjit Kaur, Lockdown with Badshah, Table No 5, Life Sahi Hai and more.
Archana Anand, Chief Business Officer, ZEE5 Global said of the sponsorship: “We are thrilled to be the title sponsors of the Northern Warriors, which has a lineup of very talented cricketers. T10 Cricket is emerging as a hugely loved global format, and with the Northern Warriors being a team of sportsmen from all across the globe, this sponsorship perfectly complements our brand ZEE5 given its global composition. The timing also couldn’t have been better as we’ve just launched ZEE5 in 190+ countries with our campaign ‘Dil Se Desi’, for the South Asian diaspora, and it’s a great connect.”
Co-owned by Mohomed Morani (Managing Director) and Shabaz Elias (Founder Director) the Northern Warriors is led by Darren Sammy from West Indies and coached by Indian all-rounder Robin Singh. As title sponsors, ZEE5 is also hosting a Twitter contest for their fans, where a few winners will stand a chance to win free tickets to the T10 League Tournament, official Northern Warriors merchandise.
Mohomed Morani, Managing Director, Northern Warriors, added: “The T10 Cricket format is like a 90-minute entertainment thriller with huge mass appeal, and is likely to see even more success in its second season than it did in its first. With the largest width and depth of multi-lingual content across a range of genres, ZEE5 is all set to take the world by storm, too as the largest digital destination for language content. Therefore, we couldn’t think of a better sponsor to come onboard to help further drive the success of the Northern Warriors.”