MBC Action gets MENA rights to broadcast Formula E

MBC Action has acquired the rights to the live broadcast of Formula E races covering 19 territories in the Middle East and North Africa for the next two seasons.
Saudi Arabia, MBC Action, MBC Group, Sports rights, Live sports broadcast, Sports production, Formula-e
LAT Photographic

Share

MBC Action has acquired the rights to the live broadcast of Formula E races across the Middle East and North Africa for the next two seasons.

The live coverage on MBC Action will include the final practice session, qualifying shoot-out and the Formula E-Prix race itself, as well as post-race highlights and programming between races. MBC Action will also air preview segments and a Street Racers magazine show.

The rights acquired by MBC Action cover 19 territories in the region. The broadcaster will also air the new Jaguar I-PACE eTROPHY support series live across their channels – the first production battery electric vehicle category using modified road cars.

Media and Business Development Director of Formula E, Ali Russell, said: “We’re pleased to be bringing the ABB FIA Formula E Championship to so many viewers across the Middle East and North Africa together with MBC Action.”

Senior Manager of MBC Action, Ashraf Younis, said: “At MBC Group, we’re thrilled that the Formula E race is happening in Riyadh-Saudi Arabia, as a premiere in the MENA region, in the ancient city of Ad Diriyah.”

The 2018 SAUDIA Ad Diriyah E-Prix took place on the weekend of 13-15 December along with a music festival headlined by international acts DJ David Guetta, One Republic, Enrique Iglesias and The Black Eyed Peas.

Most Popular

Editor's Choice

Interview with Hadi Ghanem, CEO of 7 Production
With an outside broadcast vehicle fleet unsurpassed in the region, custom-built studio production facilities and end-to-end host broadcasting capabilities, 7 Production is well on its way to achieving international recognition.
Managed Broadcast Services Special Report: Knowledge Partner Interview with Red Bee Media
As part of Digital Studio's Knowledge Partnership for the special report on Managed Broadcast Services, we invited Houssam Al Khaled from Red Bee Media Middle East and Richard Cranefield, Head of Portfolio for Playout at Red Bee Media, to talk about the benefits of using managed services in broadcasting to manage success during this time of change and how the Red Bee Media way of working has led to innovations like the world’s first software only uncompressed playout deployment.
Interview with Ulrich Voigt, Qvest Media Head of Design
At IBC 2018, Qvest Media introduced Qvest.Cloud an advanced management platform to integrate and operate media services and applications using web technologies. Qvest Media’s Head of Design Ulrich Voigt explains the reasons for developing the platform and benefits of solution design and system integration using cloud-native technology.

Don't Miss a Story