Starting today, the LaLiga YouTube channel will provide live English coverage of matches from this season´s Spanish second division, also known as 'LaLiga1|2|3' in over 155 countries, bringing the competition to large global territories where no previous transmission had been in place.
While the majority of MENA region countries are not included in the deal, the regions covered in the deal include major markets in Africa, Asia, Europe and the Americas, with all content provided via geolocation. The broadcasts due to begin from today will provide a significant increase in coverage of LaLiga1|2|3, offering thousands of Spanish football fans around the world the chance to follow their favourite teams and players for free.
In addition to broadcasting the eleven matches from each game week, a 50-minute highlights programme will also be available to provide a summary of the major events from each match day.
In Spain, matches will continue to be shown through existing broadcast operators beIN Connect, Orange, Telecable, Telefónica and Sky.
Melcior Soler, director of the LaLiga audio-visual department, said: “The way we consume live sports is being changed by a new generation of online broadcasters, and we are committed to using such channels to extend the appeal of our competitions. This move will strengthen the LaLiga 1|2|3 by bringing it to an entirely new global audience, in a format that we think will really appeal to the viewer.”
As it aims to match the global popularity of the English Premier League, Spain's LaLiga is continuing to grow its digital reach, having signed a landmark agreement with Facebook in 2018 to broadcast every LaLiga Santander match via the social media network in eight south-east Asian countries. In 2018, it increased its social media following to over 65 million, and agreed an OTT broadcast platform together with the Association for Spanish Professional Leagues.
Some of the African players that will feature in this season’s LaLiga Santander matches are, Athletic Bilbao’s Liberian-born Iñaki Williams Arthuer, Atletico Madrid’s West African duo of Thomas Partey and Cedric. In the lower leagues, the 2018/19 season will also witness Mauritanian international Yacoub Aly Abeid as well as Nigeria’s World Cup starlet, Francis Uzoho.
List of countries
Africa: Angola; Benin; Botswana; Burkina Faso; Burundi; Cape Verde; Cameroon; Central African Republic; Chad; Comoros Islands; Congo; Cote d´Ivoire; DR Congo; Equatorial Guinea; Eritrea; Ethiopia; Gabon; Guinea Bissau; Guinea; Kenya; Lesotho; Liberia; Madagascar; Malawi; Mali; Mauritania; Mauritius; Mayotte; Mozambique; Namibia; Niger; Nigeria; Reunion; Rwanda; São Tomé; Senegal; Seychelles; Sierra Leone; Socotra; St Helena and Ascension; South Africa; Sudan; Swaziland; Tanzania; Togo; Uganda; Zambia; Zimbabwe
Americas: Anguilla; Antiga and Barbuda; Aruba; Bahamas; Barbados; Belize; Bermuda; Bonaire; British Virgin Islands; Cayman Islands; Curacao; Dominica; Grenada; Guadeloupe; Haiti; Jamaica; Martinique; Montserrat; St Vincent and Grenadines; Saint Barthélemy; St Kitts and Nevis; St Martin; St Lucia; Trinidad and Tobago; Turks and Caicos Islands
Australasia: Australia; Afghanistan; Bangladesh; Bhutan; Cambodia; Cook Islands; Fiji; Hong Kong; India; Indonesia; Israel; Japan; Korea; Laos; Malaysia; Maldives; Myanmar; Nepal; New Zealand; Niue; Pakistan; Philippines; Samoa; Singapore; Solomon Islands; Sri Lanka; Thailand; Tonga; Vanuatu; Vietnam
Europe: Albania; Armenia; Austria; Azerbaijan; Belarus; Belgium; Czech Republic; Cyprus; Denmark; Estonia; Finland; France; Georgia; Germany; Greece; Hungary; Ireland; Italy; Kazakhstan; Kosovo; Kyrgyzstan; Latvia; Liechtenstein; Lithuania; Luxembourg; Malta; Moldova; Netherlands; Norway; Poland; Portugal; Romania; Russia; San Marino; Slovakia; Sweden; Switzerland; Tajikistan; Turkey; Turkmenistan; United Kingdom; Ukraine; Uzbekistan; Vatican City