Turner EMEA today announced a significant internal promotion with the appointment of Pierre Branco to the role of SVP & GM, Northern Europe and MENAT, in an expansion of Branco’s remit to include the Middle East, Northern Africa, Turkey and Cyprus businesses.
Branco, who is currently SVP & GM for Northern Europe, will take on Turner’s MENAT business at a period of rapid change at the company. He will continue to report directly to Turner EMEA President, Giorgio Stock, and is a member of his EMEA executive leadership team.
The announcement of Branco's expanded role from April 1, follows the news that outgoing Turner MENAT chief Tarek Mounir will join music streaming company Deezer as its MENA CEO on April 1. The addition of MENAT to Branco’s role is indicative of his expertise and success in developing highly differentiated markets, since assuming the Northern Europe remit in July 2017.
Under his leadership Turner has reinvigorated Cartoon Network, now the UK’s #1 pay TV kids channel, overseen the launch of Toonix, Turner’s first SVOD kids OTT service in the Nordic region, and negotiated a flagship deal with Channel 4 to launch and build Adult Swim in the UK. In previous roles at Turner he oversaw its business in France and Africa, with both markets delivering record commercial and ratings performances under his leadership.
Stock commented on the appointment: “Pierre’s ability to bring fresh impetus and new thinking to our business has been proven across hugely diverse markets. Together with our talented regional management team, he will now help further our vision for Turner in MENAT to deliver outstanding branded destinations to our fans across the region.”
Branco’s focus will be on maximising all-platform growth opportunities for the MENAT brand portfolio and taking Turner’s local content strategy there to the next level, through harnessing the expertise and knowledge of the senior management team based in Dubai.
Turner International's MENAT portfolio comprises Cartoon Network and Boomerang English, Turkish and Arabic services, TCM and the distribution of CNNI. The Middle East and Turkey portfolio grew its overall share year on year, especially among kids, while also exponentially driving its digital growth.