Weyyak, Zee Entertainment’s first Arabic Video on Demand platform in the MENA region has partnered with leading brand, Samsung Electronics’ SmartPack offering. The Weyyak app is now available exclusively for Samsung TV users who purchase the new range of Samsung QLED series TVs, and UHD TVs with the Smartpack content integration.
Smartpack consumers get access to multiple on-demand content services at their disposal, which now includes the Weyyak service. Based on the Samsung TV model they purchase, buyers get access to 3-months, 6-months, or 12-month subscriptions to the Smartpack. Besides Weyyak, regional streaming platforms Shahid and StarzPlay are also available to Samsung TV owners via the Smartpack package.
Weyyak provides dubbed Bollywood and Indian films & series, as well as Arabic content for free, streaming both on their website and on mobile devices. Through the VOD platform, users can access Zee's large content library of Indian dubbed Arabic titles, Egyptian & Turkish content.
Nadine Samra, Vice President Digital Business ME & Africa: “Weyyak is a pioneer digital product of Zee Entertainment targeting the Arabic audience globally, the spirit of the service is summarized by the product name “Weyyak” which means with you in Arabic to view anytime and anywhere. Our unique VOD proposition of Indian dubbed content into Arabic and A class Arabic content paired with Samsung’s SmartPack offering will create a special viewing experience for the MENA audience.
Zee also added that they will be adding a huge number of diverse titles and content for Ramadan 2019 on the Weyyak Video On Demand platform.
Mr. Sungwan Myung, President of Samsung Electronics Middle East and North Africa (MENA), said: “Samsung is at the forefront of leading innovation and technology for the TV industry, and this offer extends a warm welcome to new and existing customers to embrace the freedom of choice, heightened convenience, and unfathomed entertainment experience that Samsung’s SmartPack content platform delivers. The company offers the latest and most sophisticated technology with the QLED TV series and this premium viewing experience is enriched with the addition of wide-ranging content in line with our vision to devise innovative solutions to meet the expectations and needs of our customers.”