Saudi based Alamiya signs deals with EVS, Vizrt and Canon at NAB

Sultan Al Muheisen, CEO of Alamiya completed agreements to acquire advanced live production technology from EVS, Vizrt and Canon at NAB 2019.
Alamiya, NAB 2019, EVS, Canon, Vizrt, Live production technology, Outside broadcasting, Replay systems, 3D graphics, HDR, 4K/UHD, Canon lenses, 4K live sports production, Live sports broadcast, Saudi Arabia


At NAB 2019, media production company Alamiya announced that it has signed key deals with broadcast technology suppliers EVS, Vizrt and Canon to enhance its live production capability with the most advanced technologies. Sultan Al Muheisen, CEO of Alamiya completed the deals at the annual tradeshow in Las Vegas following visits to the booths of all three companies.

The Saudi-based media house frontrunner has been covering the Saudi Professional League for the past six decades and has been continuously acquiring the highest technology in TV production. Additionally, the 2030 vision embarked upon by Saudi Arabia has resulted in a significant increase in international sports event hosting alongside an increased demand in broadcasting needs, which in result put Alamiya on a strong growth scale as a media entity.

In order to level up its assets in video production, Alamiya agreed to step up cooperation with EVS, a specialist in live outside broadcasting systems. Alamiya said it has selected the EVS' replay server solutions for its innovative slow-motion technology in the live sporting events space. Alamiya has agreed to deploy EVS’s 4K/UHD replay servers for its expandable functionality and high resolution.

The video content production can deliver more depth, be more saturated and vivid in shading—the servers’ features include native 4K, a higher dynamic range, X-file, IP Director and EPSIO Live that run on a 10G network. 

Alamiya noted that the expandable internal storage of EVS’s 4K/UHD replay servers is considered the appropriate technological advancement for their production processing since the server can store up to 130+ hours of UHD-4K storage and has a non-ending loop recording feature. Alamiya’s replay directors can also utilize its IP standards and take the next step towards reinforced connectivity.  

Alamiya signed an agreement with Vizrt, one of the biggest real-time 3D graphics provider in the market and said the utilization of Vizrt’s live graphic and studio tools is an enormous step into the world of augmented and virtual reality in sports live production.

Under the agreement, Vizrt is going to provide a collection of digital solutions inclusive of Viz AR/VR 4K cameras, Viz Arena, Viz Libero and Viz Multiplay.

With the amplified demand for in-studio production, Viz AR/VR will give Alamiya the chance to move quickly on client demands and maximise its studios potential enabling them to create the needed mixed reality for any TV program.

Sultan Al Muheisen, CEO of Alamiya at the Vizrt stand at NAB.

Viz Arena; a virtual 3D graphic tool has an automatic tracking feature and automatic image-cut detection to transmit logos or ads. to any sport event live and on the spot. MENA region audiences can expect to view more interactive sports production as Alamiya will utilize Viz Libero and Viz Arena to sports analyzers which will enable them to analyze important sporting moments through eye-catching animations, telestrations, and customized graphics.

As part of its technological advancement plans, Alamiya also announced a deal with Canon to purchase the first stock of the advanced 4K UHD Portable zoom lenses to Middle East and North Africa.

Alamiya upgraded its lenses resolution to the 4K UHD resolution to give their broadcasters and business clients even more depth and smoother edges in their media coverages.

The 4K resolution isn’t the only focus for such an in bulk purchase saiud Alamiya. The shift toward color vividness in the market and the wide color gamut (WCG) ability of the lenses will help them capture a wider range of color values.

Sultan Al Muheisen, CEO of Alamiya speaks with Canon executives at NAB 2019

The deal also included obtaining High Dynamic Range lenses that are essential in live videography to truly highlight the contrast between the darkest and brightest spots in a scene and give an element of reality to viewers.

“We are proud and honored to be selected as the preferred supplier for Alamiya and we are looking forward to the mutual cooperation to make our cooperation successful. Both canon and Alamiya are 100 percent committed,” said Wilfred Soerel, Sales Manager at Canon.

Alamiya will work with Canon and Middle East system integrator/distributor GLOCOM for their expertise in lenses optical performance in order to ensure portable, compact and lightweight designs.

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